Amid the Odisha government’s efforts to obtain a geographical indication (GI) tag for Puri’s famous ‘Khaja’ (a local sweet), concerns over its declining quality are coming to the fore, raising questions about its impact on Puri Srimandir devotees, who use it as a dry prasad of the deities.

The mere mention of ‘Khaja’ from Puri is enough to evoke a sense of longing across India. Known for its unique taste, this sweet holds a special place within the Sukhili Bhoga (dry prasad) tradition at Lord Jagannath temple.

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